January 12 – April 14, 2019 | Colorama

For more than four decades, enormous advertisements displayed in New York City’s Grand Central Station affirmed a picturesque notion of everyday American life. The 18-foot-by-60-foot images depicted an idyllic nation: beautiful landscapes, holiday celebrations, world-changing historical events, family road trips, and patriotism.

This exhibition examines the captivating advertisements, offering insight into America, and the histories of advertising, photography, and technology. Thirty-six reproduced images from the George Eastman House depict an idealized past for a new generation, and a welcome reintroduction for those who lived through the decades that helped shape photography.

Organized by the George Eastman Museum.

 

 

Member Opening: Join us for a closer look on Saturday, January 19 from 2 to 5 pm
RSVP: 518-792-1761, ext. 349 or mcramer@hydecollection.org

 

Image: Jim Pond (American, active ca. 1960). Family in convertible somewhere in Texas, displayed June 3-24, 1968. George Eastman Museum. © Eastman Kodak Company.