January 12 – April 14, 2019 | Colorama

 

 

 

 

 

Colorama

On view: January 12 – April 14, 2019
Member Opening: 2 – 5 pm, January 19

For more than four decades, enormous advertisements displayed in New York City’s Grand Central Terminal affirmed a picturesque notion of everyday American life. The 18-foot-by-60-foot images depicted an idyllic nation: beautiful landscapes, holiday celebrations, world-changing historical events, family road trips, and patriotism.

Glossing over the cultural shift from postwar suburban life to the tumult of a decade that saw the civil rights movement, Vietnam War, and rock ‘n’ roll, this exhibition offers insight into the histories of advertising, photography, and technology with the captivating advertising campaign. Thirty-six reproduced images from the George Eastman Museum depict an idealized past for a new generation, and a welcome reintroduction for those who lived through the decades that helped shape photography.

 

Organized by the George Eastman Museum.

 

 

Member Opening: Join us for a closer look on Saturday, January 19 from 2 to 5 pm
RSVP: 518-792-1761, ext. 349 or mcramer@hydecollection.org

 

Image: Jim Pond (American, active ca. 1960). Family in convertible somewhere in Texas, displayed June 3-24, 1968. George Eastman Museum. © Eastman Kodak Company.